Main Paper rakaratidza muElokonomista, Spain's inotungamira midhiya yekubhadhara zvinyorwa
Munguva pfupi yapfuura, <
Ngatione kuti zvinoratidzwa sei.
Nyaya yepepa Main Paper ( MP ) muenzaniso wekusimudzira kwechitoro cheMumugwagwa muHofisi muIndia Indasitiri, uyezve inopa template yevabhizinesi veChinese kuti vakudziridze bhizinesi ravo.
Iyo Economist inoshuma kuti MP pakutanga yakamira "Presil Precio," zita rechinyakare rakapihwa kune zvidiki, Chinese-vanomhanya 100-yen store. Pfungwa yekuti zita racho rakatanga muna 2006, apo Chen Lian akadzokera kuSpain mushure mekufunda engineering kuGermany. Haana kuda kugara nhaka yechibereko chababa vake zana-madrio pilarrio pilar, asi pachinzvimbo chakatenga rori ndokurenda imba yekuchengetera kuti aedze ruoko rwake pakutengesa kwekutengesa. Pakutanga, akaedza mamwe mabhizinesi, akadai sematumba emafoni (Locutorio) zvinhu uye zvemagetsi, asi hazvina kushanda. Zvichakadaro, imba diki yekuchengetera yakakura, inobhadhara vashandi vazhinji uye zvigadzirwa zvekutumira kubva kuChina mumidziyo yekugovera.
Paunenge uchitengesa mabrooms, zvipfeko uye zvigadzirwa zvinochenesa, Chen Lian akaona kuti zvitoro zvechitoro zvacho zvaisa kubhadhara zvakakwana kune zvigadzirwa zvekugadzira uye akaona mukana wekugadzira yake brand. Saka akachinja zvinoreva MP kubva ku "Wakawanda Precio" ku "Madrid Plessophy" uye Akaita Kuti Mhedzisiro Yaakagadzirwa Muzvigadzirwa zvake. Zvaireva zvishoma purofiti. Iko kutarisa kwacho kwaive pamusoro pehunhu uye chitarisiko, kunyangwe izvi zvaireva zvishoma purofiti.
Nekufamba kwenguva, MP yakauya kutonga iyo Chinese Grocery chitoro chiteshi, accounting ye90% yebhizinesi rayo. MP yakabva yapinda mumusika wakakura wekugovera, kushanda nevatengi kwakadai seEroskiuyeCarrefour, uye muna 2011 vakatanga bhizinesi rekutumira kunze kwenyika zvino rine kuvapo munyika dzinopfuura makumi mana.
Internationalzation yaunotungamira Main Paper MP Bhizinesi rayo rakakura zvakakwana kusvika pakubatanidza zvibvumirano zveCO-Breacs nemaBrands Brands akadai seCoca-Cola, iyo Spanish National Soccer Team, uyeNetflixSeries yakadai sezvinhu zvisingazivikanwe, imba yepepa, uye mutambo wechiSquid.
Main Paper emapepa anosanganisira anopfuura zviuru zvishanu zvinhu kubvaMapenzura, mamakiUye pendi yekucherekedza mabhuku, vanoronga nemakarenda pasi pemhando ina. Iyo yakanakisa inozivikanwa, MP , inotarisa paneStationery, Kunyora Zviridzwa, Zvinhu Zvekugadzirisa,STOV SOXPLYuyeHandicrafts; Artix Paintinotarisa pane zvigadzirwa zvehunyanzvi; Sampack inoenderana nekumashureuyeMazita emazita; uye Cervantes anotarisa paneZvinyorwa, notepads uye tarisa mapads.
Main Paper Sepa Strategy anosanganisa kutenga zvigadzirwa kubva kunyika dzakasiyana uye yekupedzisira kurongedza mumafekitori ayo, ane zviuru makumi mana ezvigadzirwa zvinouya kubva kuEurope uye 20% yakagadzirwa muSpain.
Main Paper Sepa Strategy anosanganisa kutenga zvigadzirwa kubva kunyika dzakasiyana uye yekupedzisira kurongedza mumafekitori ayo, ane zviuru makumi mana ezvigadzirwa zvinouya kubva kuEurope uye 20% yakagadzirwa muSpain.
Kuti titsigire kuwedzera kwebhizinesi, kambani yakambofambirawo mumitemo, kubva kuchitoro chidiki chezvinhu zvemakumi maviri m2 Logistics nzvimbo iri mutaundi reSeseña, thudzo, iyo inoratidza mweya wekusimudzira uye wepasi rose. Iyo nzvimbo inoshandisa vanhu vanopfuura zana nemakumi mashanu kubva kuChina, Spain neanopfuura mamwe dzimwe nyika.
Iyo Logistics Center zvakare inoenderana ne300-metremer showroom iyo inoratidza huwandu hwakazara hwezvigadzirwa nenzira inokwezva uye ine metheni Muchokwadi, Main Paper rakave neyekutengesa-kutengesa taguru yekutengesa kubva mumakore mashanu apfuura, kutengesa zvitoro zvekutengesa izvo zvinodzidzisa mashopu maitiro ekuvaratidza nenzira kwayo, uye kuita sekona yekuratidza mamiriro akafanana neiyo inoshandiswa nezvimwe chikafu uye chinwiwa chinodonha muzvikamu zvetsika dzesimba.
Mushure mekuwana kutengesa kwemamiriyoni Main Paper euros muna 2023 (80 miriyoni euros mumusika weSpanish) pakuwedzera mune yekuparadzira zviteshi kunze kwekuparadza.
Kutumira Nguva: Aug-15-2024
